Marketing Leader (TxDOT)

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• Primary external/internal marketing leader for TxDOT
• Liaises with the transportation and TxDOT leaders and business development leadership to understand, communicate, and support the execution of the TxDOT client account and marketing strategies.
• On point as TxDOT specialist to assist with key pursuits, knowledge, training, and in support initiatives.
• Collaborate and lead the overall marketing team in fulfilling TxDOT’s key pursuits and strategic initiatives including understanding the strategic initiatives goals of TxDOT. 

• Responsible for the production of TxDOT marketing and business development requests, including statements of qualifications, proposals, presentations, and other marketing materials.
• Responsible for ensuring TxDOT marketing team members are trained on policies, procedures, templates, and systems. Also partner and train new hires in marketing processes and systems.
• Responsible for monitoring Bonfire (TxDOT procurement system)
• Maintain TxDOT pre-certification information on Sharepoint site.
• Works with marketing organization leaders to monitor work status meetings (as required), log and track status of marketing projects, and provide status updates and reports.
• Responsible for maintenance of TxDOT pursuit information.
• Maintains knowledge of business development (BD) priorities and strategies for TxDOT
• Participates in and supports TxDOT account strategy, including participating in transportation business line meetings, research, and preparation of presentations.
• Pursuit Strategy, Development and Quality
• Manages key pursuits for TxDOT as required (alternative delivery, etc.). Assures pursuits are compliant with the clients’ requirements; writes, edits, coordinates proposal content as may be required.
• Lead and participate in go /no go decision-making process, offering insight based on TxDOT and transportation-based priorities, TxDOT capacity/resources, past work and/or submissions with the account, and assists with information.
• Provides business development support produces credentials and other materials to advance client development. Has a well-developed graphics sensibility in order to drive high quality materials through creative vision and ability to engage graphics resources in implementing client-focused messaging and information.
• Leads and/or participates in pre-RFP proposal planning with capture teams and helps develop and apply the win plan, themes, and discriminators in marketing deliverables.
• Organizes materials for review teams. Lead proposal review meetings in collaboration with proposal team (as applicable), articulates rationale, and ensures compliance of marketing materials with client-defined requirements during review meetings. Manages the implementation of proposal and presentation revisions based on direction from review teams.
• Monitors (and coaches) to ensure high quality materials produced by the team in response to formal and informal client solicitations, including requests for qualifications (RFQ), requests for proposals (RFP), and for pre-solicitation efforts.
• Marketing Communications and Information Infrastructure.
• Proactively coordinates and collaborates with the marketing team and/or others as may be appropriate to guide content and participation for TxDOT conferences. Understands and has a command of TxDOT strategy and goals as well as marketplace drivers in order to drive content marketing (i.e., storytelling and collateral) to a winning position.
• Assists with content for reputation-building activities including awards submissions, articleplacements, and ads.
• Provides guidance and coordination for key TxDOT project photography needs.
• On point for TxDOT requests for reputation-building activities including awards submissions,article placements, ads, and collateral and coordinates resources. 

  Minimum Requirements:
• Bachelors in journalism, English, Communications, Marketing, engineering or a related field + Minimum 4 years of related proposal, communications or marketing experience or a demonstrated equivalency of experience and/or education.

Preferred Qualifications:
• A thorough understanding of TxDOT pursuits and how to develop winning proposals and
presentations.
• Knowledge of TxDOT content area — projects, people, credentials, competitors.
• A detailed knowledge of marketing procedures, work processes, and tools, along with evidence
of past successful management of marketing projects and teams.
• A thorough understanding of effective document and presentation production, and an in-depth
understanding of proposal and presentation psychology and how to convey messages, themes,
discriminators, and responses to evaluation criteria clearly and effectively.
• Experience with collaborating with distributed teams of people with a demonstrated knowledge
of TxDOT proposals and procurement process.
• A professional demeanor and excellent interpersonal skills.
• The initiative, skill and personal commitment to manage multiple projects and details
concurrently, delegate, follow up, and bring tasks and projects to full completion.
• An understanding of TxDOT pursuit protocol.
• The ability to produce accurate, compliant and compelling work independently and with others.
• Ability to prepare, assess and guide others in delivering effective proposals and presentations.
• Organizational and administrative skills, including the ability to complete varied work tasks on
schedule, and direct teamwork; the proven ability to manage documents.
• Excellent verbal and writen communication skills.
• Salesforce experience a plus.
• Understanding of desktop publishing software (e.g., Adobe Creative Suite), graphics programs
(e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop), word processing programs (e.g.,
Microsoft Word), spreadsheet management (Excel), and presentation software (e.g.,
PowerPoint).

Barney Ventures LLC is an executive search firm specializing in the placement of Civil and Environmental, Planning, and Landscape Architecture professionals. Our goal is to be your choice when it comes to finding top talent in the design industry. The firm's Principal, John Kreiss, has more than 20 years of experience identifying recruiting, and filling key positions for Civil, Environmental, Planning, and Landscape Architecture firms. He understands that people, who currently are employed, and not actively seeking new employment, typically make the best hires. And Barney Ventures LLC specializes in identifying and recruiting these professionals. Our mission is to help design industry firms by partnering with them to get the talent they need to be able to compete in an environment where good people are hard to find.